A fresh take on a familiar face.

Rather than creating an entirely new logo for KappersFoods, I focused on refining the original, keeping its recognisable character intact while elevating its form and function. Every curve, line and proportion was revisited to create a cleaner, more balanced mark that feels confident across every touchpoint, from packaging to print.

It’s a subtle evolution that brings clarity, precision and timelessness to a trusted brand. Sometimes, small changes make the biggest impact.